GOOGLE: QUALITY CONTENT ISN’T DETERMINED BY WORD COUNT

John Mueller who works in Google has already disclosed that content length doesn’t appear to be a gauge of its quality.

He told that some web pages tell nothing with their tons of words. Instead, concise pages with few words can often tell a lot on the subject. In other words, the leading search engine won’t necessarily have web pages ranked based on their word account. So, short content isn’t considered to be inferior to something longer.  What really matters is that how this content satisfies the user query.

By the way, Google’s updated Quality Rater Guidelines say nothing about word count.

So, from this moment you no longer require paying too much attention to word counts. Instead, you’d better focus on the quality of your content.

If Google makes sure that your content appears to be beneficial to your audience then it’s going to rank it no matter how short or long it is.

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