META KEYWORDS DON’T INDICATE SPAM, BUT GOOGLE DOESN’T NEED THEM

META KEYWORDS DON’T INDICATE SPAM, BUT GOOGLE DOESN’T NEED THEM

Meta keywords appeared to be one of the early meta tags. Unfortunately, they’re vulnerable so spam. So, it’s no wonder that over time search engines got down to gradually reducing its usage. Some search engines still make use of it. A great number of CMS still have that section active for webmasters to add to pages. However, due to the face meta keywords have been extremely spammed for a long time, Google started demonstrating a cautious approach to these keywords.

Google via its representatives has recently responded to a popular question whether the <meta name=”keywords” tag should be regarded as spam or not. The major search engine answered in the negative. However, Google added that this tag isn’t employed for anything.

Notwithstanding the meta keywords tag is awfully compromised, a lot of SEO plugins, as well as CMS platforms, still have sections where meta keywords are required for every post or page. Many webmasters are still unaware of the fact that the major search engine doesn’t use meta keywords any longer. What’s more – some search engines employ this tag for their search algorithms.

However, if you already have these obsolete keyword tags on your older web pages, don’t hurry to have them removed, as they aren’t a negative signal.

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